Have you noticed the slogans used by Corporate America? Most of these slogans are over done, and very wordy. Do the ad folks realize the power behind words? No way! Don’t get me wrong, there are some creative folks that do “get it.” But more often it’s just another boring use of space.
The next time you look your lover in the eyes, and tell them you love them, watch the body language…it will tell you a lot. Ever listen to the lyrical content of most popular music today? If you listen, you might be shocked at the lack of respect for the written word. Now factor that in with the messages in Corporate America. It not just the “weird” guys like me that pay attention. The receptionist is paying attention as well. Some of this is mystical, but when we start to give words our respect, we’re on our way to becoming master (and truthful) communicators.