Whether it's social media stardom or the next viral marketing campaign, your identity can easily be sucked in. You may ask what does it matter? It matters much. Examine where your identity rests and you'll know what you're hanging onto.
The greatest artists, thinkers, and entrepreneurs are the ones who have a graceful indifference to their craft. By that I mean they pour themselves out not thinking of what may come next. It's beautiful to observe.
Maybe they're content to let eternity judge the quality or significance of their work. It really doesn't matter…see Steve Jobs, Miles Davis, Nelson Mandela or Mother Teresa here for a flesh example.
The answer to this post's question is nothing.
Hang onto nothing and change the world.