Took on a consulting project with a company who’s focus is on event marketing. As I talked to the president this morning, the following list came to my mind (we were discussing what customers care about specifically):
- Customers don’t care about a salesperson’s volume goal.
- Customers don’t care about your sales ranking (specifically inside your organization).
- Customers don’t care about the fine print in your literature/contract.
- Customers don’t care if your manager read you the riot act in the morning conference call.
- Customers don’t care about who should get the blame (inside your organization)for an order botched.
- Customers don’t care about the poor technology your organization refuses to give up.
- Customers don’t care about how tough your market is.
One thing was clear after our conversation; customers care about relationship (do you care, can you be trusted, can you be a difference-maker) and value (when the transaction is complete the customer feels good).