You need to ask the "why question"-sooner rather than later.
Here's why:
- All the success in the world will mean nothing without answering the why question.
- Clients feel uneasy with organizations and individuals who haven't answered the why question.
- Eventually the bloom fades, true beauty is rrevealed when the why question has been answered.
- Truth can be found in those who've answered the why question.
- Your organization will change the world when it answers the the why question.
- Answering the why question creates the right type of urgency.
- You'll find out if you're really an authentic leader, when you answer the why question.