Category: Marketing

I had the pleasure of attending a webcast last week with Seth Godin.  Click here to listen and see his presentation on SEO and where web marketing is headed.

Enjoy!

Found John Moore’s blog today.  What a great find!  His post on The Marketing Courtship Process is right on.  I especially like the point on the window of loyalty.  Brand loyalty doesn’t last a lifetime (rarely).  It’s our laziness that convinces us that everything should stay the same.  We tend to market our products and ourselves in the same way. 

I digress…read the entire post for some great tips on marketing.

Seth Godin has a great post on The NY Times Bestseller List.  In a time where every advantage is looked for in marketing a book, it only makes sense to want what the Times has.  The fuel (press, conversation, scale, etc.) is pretty powerful.  However, I wouldn’t go looking for it…unless you’re Malcom Gladwell or Colin Powell.

My book, Waking Up In Corporate America is scheduled to be released in mid-December.  The strategy I will pursue is to not think about bestseller lists (the odds say this is wise).  But to do all I can to make the ideas contained in the book contagious.  The following are some processes I’ve embraced in marketing the book:

1. Expression deepens impression.  As I speak, my soul soaks in more of what I’ve written in the book.  This is important as I articulate to the right outlets/portals what "Waking Up" is all about.
2. Leverage relationships first-person and deeper that want to help me.  I’ve never been successful without the help of others.
3. Think big, but remember I can’t fly.
4. Be different in how I position the book.  I’m not going to Oprah or the local paper the way that everybody else has.  I’ve got nothing to lose, so why not be different.
5. I will ask ask my "fans" to buy, read and tell 4 other people about the book.   
6. Don’t seek fame, fortune, power and the like.  The world doesn’t need another set of elbows at the table.
7. Get going on book #2.  I’ll spend a lot of time on the first one, but I need to remember that its a crowded avenue out there and I only have a limited window to work with.  This is a great move for increasing urgency.

The list above is limited and I hope I’ll learn some new tactics along the way.  For example, I found Twitter today.