The above is a speech from Rory Sutherland. He gives some veiled (pay close attention)advice on how to take what you are and do to a new level.
Have you thought about the implications of how you or your service/products are perceived today? Have you asked anyone (customer, employee, vendor)?
The speech is about 20 minutes in length, but it will feel like 10. The quote from G.K. Chesterton is powerful too.