Need and Demand

It took me some time (probably more than I care to admit) to realize that to move things you must have need and demand, in-order to create a successful venture that changes the world. I would add scarcity too.

I know n America there is no shortage of life coaches, leadership gurus, management consultants, and the like. The question remains; has the needle moved? Is there evidence of strong ROI? The measurements and data tell a story. This article is one vivid example.

We'd be wiser to put our money somewhere else or change the machine. I write all of this knowing I am a part of the many. The many who have a sign on the door saying "open for business." My reform has begun.

The problem is we've come to this very dangerous place where many individuals and organizations say they need help/direction, but don't have the will to have the demand that produces change. Our government's treatment of our debt crisis is an appropriate portrait. Most politicians would say we have a debt problem, but haven't moved to a place of demand to fix it. Sadly, I fear we've come to the point of no return. I hope I'm wrong.

The reality is the same for those in business to help people move to breakthrough. An entrepreneur may have a thriving practice with many clients, but if the clients are circling the airport, it doesn't mean you have value. It just means your getting paid and they're circling the airport. And getting paid is sometimes the problem. Money often likes things to say just as they are. I tell every client that if we don't see change, they need to fire me.

Sticking yourself inside of the arena of change is dangerous, and most do not like danger. That's one reason the status quo is so appealing. Are you willing to ask yourself if the needle is moving, if change is occurring? Not change where you just move the furniture around, but where you go deep and examine everything to the foundation.

And you thought the big part was building a career.