The Value Proposition

IMG_0709
Welcome to 2013! In today's post I'm focusing on the value proposition. Not in relation to your investments or sales process, but your epic life. Don't turn away. Reading this may be the most important thing you do all year. Not because I'm such a great thinker or writer, but because your life is worth more than you can imagine. Sounds cliche doesn't it. Your awkward smile and feeling of embarrassment that you haven't paid enough attention to life's rhythm is hanging on your sleeve.

I watch people intently-live and written. I gauge their behavior and their words. I want to see if they really are as "whole" as they portray themselves to be. My review isn't to judge or make light, but to see if I've been given the opportunity to focus on helping them move to a place of Epic (their movie, their symphony, their happiness) Living. In many ways my blood runs with a sense of how their story unfolds.

We are in great danger.

I told a friend and fellow-pilgrim some time ago, that I've seen this recurring vision of a large building with an office full of people. On any given day I see a band of mercenaries planting bombs and traps for the people going in and out everyday. I have some experience with bombs and traps. I used to set them. How's that for irony? If you've been reading this blog for awhile, you know my story. In the end, my calling and mission is to save as many as possible. And, yes, I've been called and construed as one of the "crazy ones." 

At this point in your story, I would like you to consider how the value proposition can create great odds for success. It will not be easy and it will create a crossroads, just a friendly warning.

Here's how to do it:

  1. Turn off the world (the marketing, the people, the employers, etc.) before you begin this process. By the way, the world will not like this. If you ignore my warning here, you'll go into a form of mental slavery. Someone or something else will sieze control.
  2. I'm giving you 5 diamonds worth millions, the rarest of the rare. Each one represents what you value most in life. Things like God, family, a cause, friends, career, etc. Choose wisely here.
  3. Now, the condition of me giving you the diamonds is you must take care of and keep the value of the diamonds growing at an annual 10% clip each year. Every day in the given year will be the measuring stick. The take-away is, you must take care of your diamonds every day.
  4. If you fail in number 3, you lose your life.
  5. As an added bonus, I will stay with you during the year to help you with perspective and give feedback. I will only do this when you ask. It's your life after-all.

Intersted in this value proposition? You should be, you're already invested.