Book Review of Never Apply for a Job Again

I recently read a new book by Darrell Gurrey titled Never Apply for a Job Again. I really enjoyed the content and the pace of the book. Mr. Gurney makes very pracitical points and leads the reader down a road that is very understandable. The only challenging part of the book is it will challenge many preconceived notions that job-seekers often have.

The following are some things I think readers will find value in from the book:

  1. Mr. Gurney makes it clear how out-of-sync the process of finding a job is with the way people really get hired.
  2. The book is a full of ideas that most will find pracitcal and understandable.
  3. If you've always looked for a job via online job boards or applying at a specific company's website, you'll get an alternative approach in the book that works.
  4. There is a strong emphasis on networking-the right kind.
  5. Mr. Guernney has a backgrond that is based in experience and theory. This is a huge plus.

The book is worth reading. I would even recommend it for those not looking for an opportuntiy, it might sharpen what has become dull.

Positioning

We all know people who are good at positioning for insincere purposes.  This is probably why the word has a fairly negative connotation.  But what about positioning for sincere and "right" reasons?

It could be a game-changer for you.

Whether you're looking for your next job opportunity or pitching a VC on a great business idea, positioning is vital.  Consider it the backdrop for your story.  If your intentions are sincere, then you should want to position the story (compelling and not like the everyone else) for your audience.  Seems to me it would take the edge off of the blues we can tend to experience while pursuing our dreams. 

It's worth it if you want your life to count.  Understand this; if you were looking for any employer, any VC, any business partner, then positioning would be a complete waste of time.  But my guess is you want it to be right.  The question is whether you're willing to go through the fire to find what you're looking for.

After the fire, you'll find the place you were looking for.