You Are the Disruption

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As I’m sure you’ve heard, disruption is the groovy thing to be in. VCs dream of it (the success part anyway), designers and developers are pushing to make it happen. I have a little different take.

You are the disruption.

I’m really sick of hearing about the latest and greatest gadget that will revolutionize life as we know it. Disruption and advancement are great, but if we don’t see a change in human behavior, it will be a complete and utter waste of time.

Humans are moving backwards, technology is moving forward = not sustainable.

What is being left in the dust are the choices of life. I really wish the schools would require courses in life management. Imagine what an impact that would be! No judgements here, but we suck at making good-to-great choices. I think average would describe our best day.

Ok, I’m ranting! Now, let me give you a concrete example:

Diabetes is near epidemic in the U.S., Type 2 most applicable here. The diagnosis of the disease is typically related to obesity. The main causes are rooted in diet choices and lifestyle (sedentary behavior) choices. These choices are cannot be separated from the outcomes (heart disease, stroke, cancer, and amputations). Ironically, we refuse to turn around.

I sat in a meeting with the head of diabetes research for a large university a few weeks back. In that meeting, the development of a pill to combat the accumulation of visceral fat was described. If you didn’t know it, visceral fat is the killer fat because it accumulates around our organs. In so many ways, the research is focused on developing a pill to fix what we refuse to do for ourselves. We’ve seen the enemy.

So here’s a real disruption; join me in making choices that shake up ourselves. No more blaming the President, the tea party, our parents, our employer, you get what I mean. You might even start a ripple.

This is a big deal, friends.

 

Positioning

We all know people who are good at positioning for insincere purposes.  This is probably why the word has a fairly negative connotation.  But what about positioning for sincere and "right" reasons?

It could be a game-changer for you.

Whether you're looking for your next job opportunity or pitching a VC on a great business idea, positioning is vital.  Consider it the backdrop for your story.  If your intentions are sincere, then you should want to position the story (compelling and not like the everyone else) for your audience.  Seems to me it would take the edge off of the blues we can tend to experience while pursuing our dreams. 

It's worth it if you want your life to count.  Understand this; if you were looking for any employer, any VC, any business partner, then positioning would be a complete waste of time.  But my guess is you want it to be right.  The question is whether you're willing to go through the fire to find what you're looking for.

After the fire, you'll find the place you were looking for.