Thought it was important to update this post. Originally written in 2008, it's a daily reminder that trust is important in words-written or spoken.
"I have never thought of writing for reputation and honor. What I have in my heart must come out, that is why I compose."
-Ludwig Von Beethoven
You may not need this post, but I'm going to proceed anyway. In the blogging world many talk about how to increase subscribers, increase hits/page views, or how to monetize the blog itself. Each of those efforts have merit. But why should someone who blogs want results like an increase in subscribers? I think many of us in the blogosphere have missed something in our motivations.
In a celebrity obsessed culture it is easy to get carried away by attention and notoriety. We forget what an authentic following means versus momentary infatuation. You could have a thousand subscribers, but does that really mean that something is being flipped? I don't think so. In my last days in corporate America I had a number of people who were "subscribers." Funny thing though, when I was escorted out my subscriber list fell dramatically. Did my ideas change? Did my expertise diminish? No, to all of those things and more. But my cache did.
So when I write (books, columns or blog posts) I make sure it comes from my heart. That way I can sleep at night knowing I didn't write in order to make a sale for a sale's sake. Believe me I had enough posing and posturing in corporate America to last me two lifetimes. No sense in resurrecting those tired positions for the sake of numbers. Besides, I really want change to be my partner.
If you're writing/communicating through a blog or some other portal, give people authentic content.
Many thanks for the comments, Mario. I don’t always succeed at it, but I do my best to take writing as “sacred.”
In many ways writing is the act of saying I, of imposing oneself upon other people, of saying listen to me, see it my way, change your mind. Its an aggressive, even a hostile act. You can disguise its aggressiveness all you want with veils of subordinate clauses and qualifiers and tentative subjunctives, with ellipses and evasions with the whole manner of intimating rather than claiming, of alluding rather than stating but there’s no getting around the fact that setting words on paper is the tactic of a secret bully, an invasion, an imposition of the writers sensibility on the readers most private space.
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mario
careers
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mario
careers